Our team has created sustainable and shared value, motivated by the strong company’s culture.

The company’s policy is based on building long-term and reliable business partnerships.

We are focused on our customers and consumers needs and we constantly strive to meet their expectations by developing innovative products.



Ever since our establishment, we have continuously invested in latest technologies, human resources, research and development of efficient products. We have our very own modern equipped R&D laboratory and successfully manage to respond to the consumer requirements. Being environmentally responsible is an essential part of our philosophy.


Domestic Market Leader

The company has excellent spread sales network with more that 90% coverage of the market. Medix is the favourite brand and a market leader in the Home Care category on the domestic market.

Our cleaning and disinfecting products fall under the brands Medix and Razor. Alvina and Lex are laundry care brands and Stilena is for personal care products.

Domestic Market Leader


After establishing very strong positions on the domestic market, we successfully developed Home and Beauty Care portfolio for export markets.

Our brands Vir, Waix and Stilena are distributed across
Europe, Middle East and Africa. Our ambition is to break into new markets.

Key Facts

Certified European manufacturer
Established in 1994
More than 350 products
Full range of products for hygiene and comfort at home and at the workplace
Modern R&D laboratory
Domestic market leader for homecare products
ISO 9001:2015
Wide range products
GFSI - standart